"MTV Desi, the new network serving young people with ties to the Indian sub-continent but living in the US, will launch on DIRECTV on Tuesday, July 12th at 9pm ET."

The president of MTV noted, "MTV Desi is the first of many MTV World networks that will serve these growing niche youth audiences with customized programming tailored specifically to their life experiences."

The press release summarizes the various programming that MTV Desi will feature, including its music videos, MTV Desi News, Maximum Party, Bollywood on Ice, and Live From...