The front page of today's Washington Post contains a very interesting article on attempts by cable and satellite networks "to reach markets with large Asian populations." The author, South Asian S. Mitra Kalita, notes that there is increased competition for these markets. For example,
December brought MTV's announcement that it would roll out three niche networks, MTV China, MTV Korea and MTV Desi ( desi is a slang term for South Asians). In January, satellite channel American Desi began broadcasting from studios in New Jersey. In March, the International Channel, known for an eclectic menu of shows from around the world, changed its format to all-Asian programming under the name AZN TV. The Colorado-based channel added subtitles to foreign productions and added English programming, such as a dating show.UPDATE: DISH Network Launches American Muslim Network.
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