The Star-Ledger (NJ) is reporting that Cingular Wireless and Hyundai Motor America have pulled advertising from WKXW-FM. The station has been embroiled in controversy almost immediately after hosts of the station's "The Jersey Guys" program, Craig Carton and Ray Rossi, offered racist and offensive commentary aimed at Asians and Indians (to review some of the content in question, please read our previous post).

The article notes that this is not the first time Asians have been the target of offensive radio; indeed, New York's popular hip-hop station, Hot 97, poked fun at the tsunami victims. As for WKXW-FM, 32 organizations pressured the station to remedy the situation and called on advertisers to reconsider their affiliation with the station. Apparently the station received hundreds of threats as well.