Shrewsbury (Mass.) Cable is offering a new channel featuring "cooking shows, nightly newscasts, educational programming for the children and new and classic movies" called Bridges TV. This channel is the "first Muslim-American station to be offered in the country."

The creator of Bridges says the channel "was conceived as a counter to misconceptions and negative stereotypes of Muslim-Americans that [he] and others said they noticed surfacing after 9/11."

"The best way to overcome the erroneous image of American Muslims is to let the rest of America get to know us the way they would get to know their next door neighbor," said boxing legend Muhammed Ali, who has supported the channel.